Solo Sailor Circumnavigation
A single handing, female sailor looks to expand her reach globally with new revenue streams for her business, an enhanced media campaign strategy following recent international coverage, strategic updates to her existing website, and partnerships for the next phase of her circumnavigation adventure and business model.
Strategy Development | UX/UI | Brand Integration | Systems Design | Strategic Partnerships | Iteration
SERVICES
AT A GLANCE
13|Key Client Review Analyzations
3| International Clients 3 Days in of Redesign
2| New Possible Revenue Streams
2| Strategic Design Implementations
1| Website Redesign & Refresh
1| High-Fidelity Website Prototype
- What are some creative revenue streams that are attainable and sustainable without needing location dependency and need minimal time input?
KEY QUESTIONS
- How can I better optimize my website and increase traffic to pointed areas of my site?
- How do I grow my brand with limited time and resources?
Identified key current areas of success, business goals and current metrics. Analyzed qualitative review data and quantitative revenue data to help determine areas for growth, within the set limitations of unpredictable weather, physical locations, unreliable internet, and time parameters. Created strategic implementations of a “She Sets Sail” give back sponsorship program, and YouTube channel monetization path with a key user persona that is tenable as a solo female sailor. Identified brand growth opportunities within existing and current platforms and optimized existing website, newsletter distribution, and branding for better accessibility given target client base.
PROCESS & OUTCOMES
“Savannah's creative mind delivers a level of design that is refreshing and innovative. She took my mediocre website and delivered designs that reflected energy and confidence; her understanding of how people view websites, and the next-stage evolution that sites are heading in, especially against the backdrop of AI, underscores the depth of knowledge and intention she brings to the table. Savannah also has a great communication style and took the time to educate me on why certain design directions had strategic growth in mind. ” - Ruby G., Founder
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